The Promotional Marketing Group (thePMG) assists leading agencies, service organizations and manufacturer's of high-velocity consumer products enhance their brand sales and awareness with strategic marketing programs and innovative consumer promotions.

Strategy

In an environment where consumers tend to seek brand parity and differentiate primarily on price – the Brand must seek to distinguish itself in order to increase awareness, initiate trial, develop loyalty and improve profitable growth. thePMG's strategic marketing programs and innovative promotions deliver the Brand increased-value propositions that can be unique to each and every program and to each and every audience. Most importantly, our services are designed to protect and grow the hard-earned equity of your Brand, by carefully building upon it's heritage while orchestrating Brand-enhancing programs and promotions.

Brand Enhancement		Alliance Promotions		Alternative Advertising
	B-to-B and B-to-C		Single-partner and multi-partner sourcing		Experiential
	Corporate strategy		Our proprietary platforms or yours		Sponsorship
	Brand identity & design		In / on-packs, coupon books, sampling, etc.		Event Marketing
	Positioning		Innovative reach and targeting		Out-of-Home
	PR		PR		PR

 

Synergy

Through collaboration with the industry’s leading intellectual capital and promotional resources, you and the Brand benefit from the very best in Promotional Marketing. The synergy created from a diversified approach towards a single objective, delivers unique perspectives, comprehensive integration and inherent efficiencies for your promotional programming.
 

Standard

Heralded as “cutting-edge" by some, only a single measure is worthy of being the standard for your promotional concepting, planning, delivery and reporting - and that is “Exceptional”.